|Articles & Tips|
ignore free TV!
Local-access cable TV is more than "Wayne's World," and it can be part of yours.
If you never considered local access as part of a marketing plan, consider this:
Or, like much of public relations, public-access programs can be outlets
for proactive, informative messages in the ever-entrancing medium of television.
Federal law requires cable providers to offer communities local-access programming that is noncommercial and may be submitted, produced or sponsored by any local resident. However many communities are starved for content to keep their local-access stations interesting. So the noncommercial test is most important, with local submission a secondary concern.
This provides excellent opportunities for local or regional businesses or organizations to get their messages out. For businesses, the origin of the programming - you - may be the only direct mention you get by name, but educating the public about what it is you do, what moves you, may well move them. It might be Italian cooking or tips on plumbing and heating.
For nonprofits, it's a no-brainer: You are non-commercial, so dig in. Your complete message is in-bounds and of service to potential clients, as well as informative to potential funding sources.
you want your content to be consistent with your messaging through advertising,
public relations and other forms of marketing, but distinct in its informational
value without overt commercial content - the call to action or to come
in and buy.
Ten Ideas to Waste Time
and Money on Your Website
1) You paid for a nice brochure. Just modify that for the Web.
2) Go for looks.
3) It looks great, even reads well, so leave it alone.
4) Talk all about you. You, you, you.
5) Go big into special effects and multimedia to make your site stand out (animation, video, sound, etc.)
6) Use your writing talent for prose on your web copy.
7) My competition has that online, and I
want it, too
8) You don't need your employees to tell you what belongs on the site.
9) Put the site up as soon as it's ready.
10) If you build it they will come
1) It's free
advertising. There are hard-sellers who push publicity as such,
but whether you hire a professional or do it yourself, time is money.
The key is to evaluate that cost vs. other options and expected results.
With proper publicity, your sales will get a bounce.
4) Push hard
and score. That may work once, if you only want publicity once.
Know how to push, when to push and whom to push, or hire someone who