It’s great to show up on top of the first page on Google and have people land on your web pages. Then what?
Google Analytics is an easy way to see how many are landing but, more importantly, how long they’re staying and how many pages they’re visiting. If they land, look and go “Oh, never mind,” they’re gone in less than 2 seconds. Not good.
Do you paint the house just so you can waive to your neighbor? Do you pick out, lay out and don your best threads just to get a passing glance, or to steal the show and seal the deal?
In the same way, you want your website browsers to become loyal buyers, supporters, clients, etc. The answer, of course, is what you give them — your content. More …