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'The R Word': Let's Try 'Reality'

It seems we're redefining everything in society to conform to this new era of hope/desperation. So while we're at it how about we update the terms we use to describe some social phenomena that are no longer phenomenal.

Labels are handy, but they can become a substitute for actually saying something meaningful. If I just slap a label on somebody, that tells you all you need to know about their point of view, right?

Unfortunately, media reports that are supposed to provide insight into issues often fall back to handy labels either to save space or thought. Go ahead and deconstruct a political rant or news article. Throw out the labels and, if you're lucky, you may be left with a nugget of substance every 10 paragraphs.

But if we're going to have labels, let's keep them up to date like we do our antivirus software ...

(more)

A 'D Word' Update
on the 'R Word

12/31/2008


Whether your enterprise is too small to have your own media shop or just needs a hand getting its message to stick, datzmedia will help make your mission matter.

In a culture whirling with spin and crawling with media consultants, it comes down to effective communication to convey the particular heartbeat of your business or non-profit organization. … what sets you apart. We'll give you more time to devote to the growth of your product, program or services, while we convey your benefits customers, clients or funding sources.

With datzmedia, you get passionate professionalism along with marketing communications and public relations know-how — infused and enthused with what you do. We put together your expertise and our own 25-plus years of professional experience creating sight, sound and compelling communications, using the media mix that makes the most sense for regional and Massachusetts clients' goals and budgets.

Custom-built solutions

Let's find your particular approach. Please look over the menu:

 Web design / website enhancement
 marketing communications
 graphic presentation
 copy writing
 editing
 publicity / public relations
 advertising placement

or combining some of these pieces into a marketing plan for your business or nonprofit.

We're here in Brimfield, Massachusetts, central to all of New England and especially the Worcester, Springfield and Hartford markets. We have clients across the country. We'd very much like the chance to consider your needs and assist you in cutting cleanly through all the noise.

Most sincerely,


Bob Datz
Principal
datzmedia


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